In my previous post, Personal Branding 101, we discussed the importance of branding in this web 2.0 world, as well as how to discover and create your brand. In Personal Branding 102 we'll discuss how you'll communicate your personal brand, using social media tools and proven marketing tactics, and then how to sustain your future growth by performing brand maintenance.
In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach.